The Long Tail
I find myself referencing The Long Tail in conversations all the time. It is an excellent concept/observation by Chris Anderson. To be fair, I haven’t read his book on the topic, but this paper makes me feel confident enough to reference it constantly. http://www.changethis.com/10.LongTail
For me, The Long Tail and Seth Godin’s discussion of “Best in the World” (see The Dip) fit hand in glove. What am I passionate about ? What thin slice of the world’s discussion is going to be associated with me?
