Proceed Until Apprehended

There’s a pretty simple deliberation a person can do when they’ve got a project. They can consider delivering quality (good), they can consider delivering it quickly (fast), and they can consider delivering it cost-effectively (cheap).

Problem is, you typically can’t pursue all three. You’ve only got so much focus and effort to apply.

The hard part, of course, is choosing which one will be at the bottom of your priority list.