Proceed Until Apprehended

A while ago, I read a Chief Happiness Officer post by Alex Kjerulf called “My job is…”

He points out that if you start a Google search with “my job is” it will auto-fill your search with the ways that search phrase is typically finished in Google. The results are fascinating, though perhaps not surprising. Here’s the screenshot of the list Alex found:

When I decided to toy around with Google Adwords, Alex’s post was in my mind. I could think of no better way than to use some “long tail” search terms that are in this same style. I’m presenting ads in the obscure, rare moment that you’re staring at your computer, at the end of your rope, unable to fathom what to do next at work. At that moment, the best my target recipient can do is type their frustration into the Google search field… viola, there I am. With my little text ad, I say:

Here’s a fun little game. See if you can find my keywords. Try a “frustration search.” If you find it, you can click on it and take up to ten cents off my net worth.