A Fool-proof Strategy for Safe Choices
Erring on the side of caution is really bad advice.
Erring on the side of caution is a vote for the status quo. It says, “Let’s keep this really simple and round the corners off of it. That way, the potential failure will be minimized.”
Everyone sleeps well the night before the launch. After, I can envision smug and knowing smiles as “disaster” is averted. Nothing really changes and no-one looks bad… unless you step back. From there, you can see that avoiding failure cost you the opportunity to make something valuable happen.
An example:
There’s a theory that goes something like this:
- employees have great ideas
- our system doesn’t allow them to invest in or launch those ideas
- if our employees had resources and corporate support, these ideas would flourish
- we need some sort of “outside of the system” system that TOTALLY supports our employees
- some of the ideas will be stinkers, so we’ll need a way to identify the good ones before we take them too far. We don’t want to waste money/look bad/prove the naysayers right/give our bosses a reason to say no.
Do you see a flaw? The “safe” resolution to our innovation need is to keep the paradigm but change the forms. We’ve decided to institute a new and improved Bureau of Idea Approval. We’re exchanging one form of vetting for another.
Well, here’s some surprising news. We have enough vetting in our organizations to kill excellent projects already. It’s layered so thick, you could take out every official “sign off” process in your organization and you STILL wouldn’t get ideas. There’s a culture of safety and maintenance that goes well past the policy and procedures manual.
Building a process that remotely acknowledges that there might be bad ideas is a mistake. Trust me, stuff that won’t work will get caught. You don’t have to design more roadblocks.
Don’t believe me? Here’s a test: If your boss announced a prize for the biggest mistake, would you still be cautious?
When we get a huge stinker out of the gates, that’s when we’ll know we’ve had some success.


