4 Traits of an Engaging Organization
In these days of economic turmoil, there is a growing gap between successful organizations and those that are on the slow path to failure.
There seems to be a huge difference in the kinds of employment experiences these organizations offer, as well. It’s a virtuous circle, or “runaway” as Seth Godin calls it, as successful companies engage their employees, get better results, recruit better employees, engage them even more, get even better results, etc. The troubled companies? It’s a circle too (or spiral), but not quite so virtuous.
When we’re considering employment opportunities, it’s important that we ask how we can recognize the good companies. There’s a bit of “greener grass” when you look at any potential employer, but what really makes the difference? Here’s my list.
Real leadership
Topping the list of desired traits in an engaging employer is a leader… a real leader. Leadership can take many forms, and at first glance, many business heads look the part and they certainly have the title. Figuring out if they can actually drive engagement and excitement is something altogether different than appearance or title, though. Jim Collins defines a leader really well in Good to Great. He calls it ”Level 5 Leadership,” and these leaders distinguish themselves through a combination of Humility and Will. I can’t do his full description justice, but my takeaway is that Leaders often put their ego in check as they make choices that are for the good of the company. I’d suggest there’s a simple test: Does your potential leader work on things that create results today and tomorrow or do they work for some distant future? The former makes them look good and feel good. The latter serves the organization more than themselves.
A healthy relationship with ideas
A healthy relationship would mean a conversation takes place… ideas would not be met with a response based on how it’s different than the conclusions that exist already. Are ideas examined or are they disputed? Are external ideas a distraction from the agenda or an opportunity to get better? Ideas need a meritocracy, not a pass-fail response. An engaging environment gives ideas a fair chance.
A reliance on their employees
Speaking of meritocracy, what’s the relationship with employees? I’ve yet to see a business that doesn’t say some version of “Our people are our greatest asset.” It’s come to the point that it’s now meaningless to say it. As with so many concepts, there is often a gulf between word and deed. I think this is most easily seen in the nature of the delegation. Are employees simply researchers for the boss’s agenda or are they asked to help find the direction? The creation of an engaging environment is one where the employees are empowered to pursue and develop the direction even when the boss isn’t around. In the unhealthy ones, the work happens when the spotlight is on, but it dies away when the boss’s attention is elsewhere.
As an off-shoot of this kind of orientation, I find I’ve got a hyper-sensitve response to job ads. When I read a description of an opportunity, I almost immediately classify it as an employer looking for labour or an employer looking for thoughtfulness. I’m sure I shouldn’t be so quick to judge so as to keep options open, but I suspect I’m saving a lot of wasted time, too.
A progressive business model
Another book with some fantastic concepts about successful, engaging businesses is Jeff Jarvis’ What Would Google Do? In it, he presents this gem: “There’s an inverse relationship between control and trust.” This is the foundation of some really exciting businesses. Google, of course, and Zappos, the online shoe-seller, are a couple examples of organizations where the leadership of the organization has ceded significant discretion and decision-making power to the individuals that are doing the work… in some cases suppliers and partners. If the organization is designed in an elegant, thoughtful way, letting go of control puts you in the centre of something infinitely more valuable. A business model that thrives on openness and transparency is also a lot more sustainable and, of course, engaging for employees. This one’s perhaps a bit more subjective to read, but in a conversation with people at the top of the hierarchy, are the gripping the steering wheel or looking for ways to hand over the keys?
I’m sure there’s many other essential elements important to a healthy employer. This is just the list that comes to mind for me. I invite you to share what makes a good employer for you in the comments.
